Pay Per Click (PPC) Campaign Management
What is PPC?
- If you purchase "clicks" from a search engine, it is known as PPC or Pay per click advertising.
- PPC lets you get your ad featured at the top results of the search engine.
- It is achieved through bidding for keywords related to your product or service.
- PPC provides immediate visits by potential customers.
- Pay per click enables fast results and a good return on investment.
- PPC lets you track the conversion rates, test the website and learn about how visitors search for your services.
Our pay per click advertising management method is analytical and results-driven. We employ a customized pay per click strategy for each client. While we apply the same expert principles to each campaign that we manage, we tailor each campaign to address the unique needs and objectives of your business.
Your input is invaluable. We regard you as a partner rather than an account. Our customized pay per click campaign management is broken down into the following logical steps:
1. Client Communication – First, we listen to you to discover what your goals and expectations are. This allows us to gain invaluable insight into your goods and services and learn what sets you apart.
2. Pay Per Click Keyword Research – We conduct extensive research into which keywords and phrases will provide you with the maximum return on your investment.
3. Additional Research – We identify niche opportunities within your industry in the PPC marketplace to give you a competitive edge.
4. Account Organization – We organize the structure of the pay per click account into Campaigns and AD Groups or “groupings” based on the relevancy and similarities of the keywords we have researched for you.
5. Pay Per Click AD Writing – We put together the copy of your ADs and then refine and polish the content so that each word is carefully chosen and placed with the appropriate call to action or offer. We create multiple variations of ad copy to test and identify the best producing combinations.
6. Landing Page Optimization – We will review the landing pages on your website and make any improvement recommendations if needed to help these pages generate more sales or leads. Landing page optimization will also help to lower your keyword bids.
7. Campaign Tracking – We will implement conversion tracking on your website and we make sure that before we “launch” or activate your pay per click account(s) that the tracking is operational.
8. Ongoing Optimization –We continually optimize your PPC bidding strategies based on how each keyword performs. Sales trends change on a seasonal, sometimes daily, basis. We continually re-optimize every aspect of your account to make sure it performs at its very peak.
9. Reporting - We will provide you with ongoing reporting monthly and communication as needed.
Spectra Soluitons specializes in Google Adwords, a pay per click service offered by Google. It is the simplest and easiest way to put your advertisements on Google. AdWords enables your advertisements to appear along with the search results displayed on Google. We also have experience in managing PPC campaigns in Yahoo Search Marketing, and Bing.
Some companies choose to attempt pay per click management of Google AdWords, Yahoo Search Marketing, and Bing themselves. The smart ones decide to outsource management of their Google AdWords and Yahoo Search Marketing accounts to a pay per click management expert.
The secret is that there are tricks and nuances to expertly managing pay per click campaigns that can help you maximize your success and reduce your costs. If you're looking for the best pay per click management that money can buy then you've come to the right place!
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