PPC Advertising

Search engine optimization (SEO) is the only ("free") way to move your website closer to the first page of Google, Yahoo!, and other search engines –  to ensure that your audience finds you online.

Unfortunately, you may not  realize that SEO methods can actually take weeks – if not months – to start working.

Need traffic now? There is another way to the top of the search engines, and it works immediately. It’s pay per click (PPC) advertising.

As part of each PPC management program, we perform tasks, including:

  1. Define your campaign:  After the account has been established, we’ll define campaign(s) and ad group(s) set up.
  2. Advanced keyword research and selection: Whether you have an existing pay-per-click Internet advertising campaign or not, we perform keyword research as a best practice to ensure the campaigns are employing the appropriate keywords.
  3. Ad development: Using our best practices, we will create text ads in order to attract the searchers attention with compelling content that highlights unique selling points or special offers. Our ads take users to relevant landing pages to help maximize click-through and conversion rates.
  4. Landing page analysis: We identify the best landing page or recommend improvements to facilitate site-level conversion.
  5. Campaign conversion tracking:  We will implement and suggest methods for tracking conversions from your pay-per-click marketing campaign.
  6. PPC account settings: We will establish and monitor the numerous account settings such as daily max spend, match type, countries and more, to maximize business goals.
  7. PPC bid management and ROI tracking: We will monitor and adjust the cost-per-click (CPC) bid for bid positions that yield the best return on client for each ad group or keyword in your campaign(s) to conform to your defined business objectives.
  8. PPC monthly analysis: We perform a month-end analysis of campaign performance.
  9. SEO ranking report: We will provide a monthly review and analysis of search engine optimization ranking report to determine where the site is ranked organically for keywords used in PPC accounts.